Marketing is a mix of understanding supply and demand while creating strategies to increase promotion or attention focused on an item or event. Campaigns focused on unifying images and ideas across a wide array of media from print to digital, traditional to new age, reduces the risk of prospective audiences missing your message.

The samples included here illustrate a few things: 1) the look of the University Performing Arts Series (eventually the University Concert and Lecture Series) during my tenure as series manager; 2) how information can be conveyed within an aesthetic; and 3) the growth of the series’ visual identity. Within the scope of my position, I completed the bulk of these designs and manipulations across media.