Marketing is a mix of understanding supply and demand while creating strategies to increase promotion or attention focused on an item or event. Campaigns focused on unifying images and ideas across a wide array of Read more…

By gryph131, ago

Audience Development

Communications with patrons is vital to growing audiences. There are multiple strategies which can be employed for positive interactions that work toward deepening patron engagement with the arts and, ultimately, any event-based, process-oriented workflow within Read more…

By gryph131, ago


Programs for performances and events serve a multiple purposes: they provide pertinent information for participating in the experience; they offer an opportunity to further relationships; and they make great takeaways for developing more audiences. The Read more…

By gryph131, ago