Program Development

Communications and marketing are embedded in branding and visual identity across multiple platforms; these essential functions appear in a variety of workflows across an organization. The examples provided illustrate the far-reaching nature of strategic communications as relates to developing programs. Increased enrollment calls for increased attention to the ways an organization communicates with prospects. Unifying these representations increases recognition and influences decision-making.

I have worked with communications across a wide swath of events. The sample calendar illustrates how programming can impact this communications pipeline; negotiating the needs of multiple programs can create opportunities in how messages can be sent.

Brochures are a more traditional mode of communication and can play a vital role in prospecting. They also serve as aspirational and commitment documents: committing words to paper and sharing with prospects, representing organizational buy-in and tracking developments within programming.

Digital communications play a pivotal role in current program development. More prospects interact with organizations through electronic means, prioritizing efficiency over experience: getting the information quickly is more important than how the information is experienced. A banner like this can be utilized in social media as well as email communications.

Websites are vital for the development of prospects. I have been involved in multiple design projects as both director and designer, utilizing the combination to optimize communication portals within the prospect funnel.