Communications and marketing are embedded in branding and visual identity across multiple platforms; these essential functions appear in a variety of workflows across an organization. The examples provided illustrate the far-reaching nature of strategic communications as relates to developing programs. Increased enrollment calls for increased attention to the ways an Read more…
Marketing is a mix of understanding supply and demand while creating strategies to increase promotion or attention focused on an item or event. Campaigns focused on unifying images and ideas across a wide array of media from print to digital, traditional to new age, reduces the risk of prospective audiences Read more…
Communications with patrons is vital to growing audiences. There are multiple strategies which can be employed for positive interactions that work toward deepening patron engagement with the arts and, ultimately, any event-based, process-oriented workflow within organizational life. In working as a series manager and strategic communications director, I worked through Read more…
Programs for performances and events serve a multiple purposes: they provide pertinent information for participating in the experience; they offer an opportunity to further relationships; and they make great takeaways for developing more audiences. The sample program offered comes from The University of North Carolina at Greensboro’s University Performing Arts Read more…
Applied theatre as an art form and a process, have long been a part of my artistic aesthetic; the creation and development of work borne from this approach is authentic, engaging and beneficial for building trust, increasing security, touching upon diversity of needs and fostering an environment to find mutually Read more…
An area where I consistently exhibit strength is strategic planning. My work as Strategic Communications Director with the College of Visual and Performing Arts at The University of North Carolina at Greensboro grew out of initial observations of this strength; it became clear that I had a knack for identifying Read more…
Arts-based Workshops I have utilized arts-based approaches to create workshops that complement North Carolina K-12 educational standards as well as beginning to introduce integrated arts practice into more arenas; my research in Peace and Conflict Studies and Conflict Analysis and Resolution, sits at the intersection of the creative process with Read more…