Marketing is a mix of understanding supply and demand while creating strategies to increase promotion or attention focused on an item or event. Campaigns focused on unifying images and ideas across a wide array of media from print to digital, traditional to new age, reduces the risk of prospective audiences Read more…
Communications with patrons is vital to growing audiences. There are multiple strategies which can be employed for positive interactions that work toward deepening patron engagement with the arts and, ultimately, any event-based, process-oriented workflow within organizational life. In working as a series manager and strategic communications director, I worked through Read more…