Marketing is a mix of understanding supply and demand while creating strategies to increase promotion or attention focused on an item or event. Campaigns focused on unifying images and ideas across a wide array of media from print to digital, traditional to new age, reduces the risk of prospective audiences Read more…
Communications with patrons is vital to growing audiences. There are multiple strategies which can be employed for positive interactions that work toward deepening patron engagement with the arts and, ultimately, any event-based, process-oriented workflow within organizational life. In working as a series manager and strategic communications director, I worked through Read more…
Programs for performances and events serve a multiple purposes: they provide pertinent information for participating in the experience; they offer an opportunity to further relationships; and they make great takeaways for developing more audiences. The sample program offered comes from The University of North Carolina at Greensboro’s University Performing Arts Read more…
PDF Available Here Newsies (upcoming July 2018) Seitz/Ensemble North Carolina Theatre, Raleigh, NC A Christmas Carol (2016/2017) Fezziwig/Businessman Triad Stage, Winston Salem, NC South Pacific Henri Triad Stage, Greensboro, NC Into the Woods Steward North Carolina Theatre Romeo and Juliet Friar Burning Coal Theatre, Raleigh, NC The Iron Curtain Trilogy Read more…